How It Works

Our proven process for transforming your law firm's online presence

Free Prototype: What we Need First

We start with a 90-minute interview to learn your goals and priorities. During this call, we'll ask for:

Business email and phone number
Professional photo (JPEG preferred)
Login access to your domain registrar (so we can add directory entries)
Your desired areas of expertise, including major and minor categories
About Me/About Us: Approx. 250 words
A 5–10 word headline (slogan) and 10–20 word sub-headline
Desired site colors: Pick 2–3

Need ideas? Try our ChatGPT prompt

Logo suggestion or 60x60 pixel image file (optional, can generate)
Social media links (LinkedIn, Facebook, Avvo, X, Instagram, etc.)
Client testimonials, if available (optional)

Post-Launch Setup: Our first week together

After you sign the contract, we get to work immediately and work on it for a solid week, soliciting your preferences along the way.

During this step, we implement all of the technology we have. See the whole list below.

If you are going to use Google Workspace, make sure to use your domain name, not any @gmail addresses you might have. You can add those later. After we've set up your email address and you've created your Workspace using yourname@your-domain.com.

Domain Registration (if needed)

Only if your domain isn't yet set up.

Contact form implementation

With "I am human" checkbox.

Email setup under your domain
SmartLanderSM page setup

Our SEO-friendly, conversion-optimized landing page software that integrates with any advertising service you use.

Google Workspace

Helpful if you want to organize all systems below in one place and connect employees and consultants.

SmartLook video recording

See user behavior when they visit your site. Free.

Reddit-style Q&A Page

Invite friends, family, or clients to ask questions you answer online (if requested).

LeanPressSM blog software

Lawyer-specific blog installation (if requested).

Google Ads campaign creation and setup
Conversion tracking setup
Google Analytics setup
Google Search Console setup
Exit-intent popup system

("Before You Go…").

All-browser compatibility
Mobile- and tablet-responsive design
HTTPS (SSL) certificate installation

We can also provide assistance with helping you set up productivity services we recommend such as Zapier , Slack , Calendly , and others.

Our Monthly Deliverables

We do these things monthly as part of your ongoing service. It's far more than other SEO companies — they'll charge 30% of ad spend just for managing ads. We do all of the following also.

NOTE: Below is a summary of all the things we do for the monthly fee. For a more comprehensive list, see What We Cover.

Web Hosting, SEO, Content & Maintenance

  1. Web hosting (includes maintenance, security, & stability)
  2. Ongoing SEO improvements
  3. One new practice area page per month

Lead Generation & Tracking

  1. Google Ads management (conversions, campaigns, keywords, etc)
  2. Funnel tracking (ad → website → form submission)
  3. Periodic SmartLanderSM landing page improvements
  4. Google Analytics monitoring
  5. Weekly performance reports by email and interactive online
  6. Phone lookup integration (identify caller)

Google Ads Optimization

  1. Negative keyword management (blocks irrelevant searches)
  2. Search rankings per keyword
  3. Competitor benchmarking
  4. Mobile-responsive design
  5. Ad keyword bid adjustments
  6. Ad keyword ranking score monitoring
  1. Ad geographic targeting (gradually increase your area of exposure)
  2. Ad performance optimization
  3. Ad cost monitoring
  4. Ad scheduling (best hours/days)
  5. Ad copy A/B testing (Month 4+)

Ready to get started?

Let's create your custom website prototype in 24 hours.

Contact Us