How to Make URLs for Your Ads

SmartLanderSM Guide for Instagram and Reddit Advertising

If you want to run your own ads on Instagram (Meta Marketing) or Reddit and send people to your SmartLanderSM landing page, follow this simple setup.

Step 1: Understand the Landing Page Format

All SmartLanderSM pages use this format:

https://my-website.com/landing/?src=instagram&kw=[keywords]

Understanding Each Component:

  • ? separates the base URL from the tracking data.
    Without it, the page will not load correctly.
  • src= tells you where the visitor came from (for example, Instagram or Reddit).
  • kw= records the ad's keyword.

Step 2: Replace the [keywords] Section

Replace [keywords] with your actual ad keywords.
Spaces cannot be used directly. Use a plus sign (+) instead of a space.

Examples:

For "scooter accident"

https://my-website.com/landing/?src=instagram&kw=scooter+accident

For "slip and fall"

https://my-website.com/landing/?src=instagram&kw=slip+and+fall
Important: If you type a space instead of a plus sign, the link will break or send people to the wrong place.

Step 3: Setting Up Your Ad

Instagram Ads (Meta Marketing)

  1. Go to Ads Manager.
  2. Create your ad as usual.
  3. When asked for the website URL, paste your landing page link (with the plus signs for spaces).

Example URL for Instagram:

https://my-website.com/landing/?src=instagram&kw=personal+injury+lawyer

Reddit Ads

  1. Go to Create Campaign.
  2. Under Destination URL, enter your SmartLanderSM link the same way.

Example URL for Reddit:

https://my-website.com/landing/?src=reddit&kw=personal+injury

Step 4: Verify Before You Launch

Paste your finished URL into a browser before publishing your ad.
If the page opens and shows your landing content, your link is correct.

Pre-Launch Checklist:

  • ✓ Question mark (?) is present between path and parameters
  • ✓ All spaces are replaced with plus signs (+)
  • ✓ Source parameter (src=) is set correctly
  • ✓ Keyword parameter (kw=) matches your ad
  • ✓ URL tested in browser and loads correctly

Additional Examples

Platform Keyword Complete URL
Instagram car accident lawyer https://my-website.com/landing/?src=instagram&kw=car+accident+lawyer
Reddit truck accident attorney https://my-website.com/landing/?src=reddit&kw=truck+accident+attorney
Instagram workers compensation https://my-website.com/landing/?src=instagram&kw=workers+compensation
Reddit medical malpractice https://my-website.com/landing/?src=reddit&kw=medical+malpractice

Common Mistakes to Avoid

Mistake #1: Using Spaces

Wrong:

https://my-website.com/landing/?src=instagram&kw=car accident

Correct:

https://my-website.com/landing/?src=instagram&kw=car+accident

Mistake #2: Missing Question Mark

Wrong:

https://my-website.com/landing/src=instagram&kw=personal+injury

Correct:

https://my-website.com/landing/?src=instagram&kw=personal+injury

Mistake #3: Wrong Source Parameter

Not Ideal:

https://my-website.com/landing/?src=social&kw=car+accident

Better:

https://my-website.com/landing/?src=instagram&kw=car+accident

Using specific source names helps you track which platform performs better.

Quick Summary

  • Always include the ? between /landing/ and your tracking info.
  • Replace spaces with +.
  • Set src= to match your advertising platform (instagram, reddit, etc.).
  • Check the link before running the ad.

Remember: This ensures every visitor from your Instagram or Reddit ads goes straight to your SmartLanderSM page with tracking intact. You'll be able to see which platform and which keywords are driving the best results.

Want us to set up your ad campaigns for you?

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