Frequently Asked Questions

Nothing. Anyone can create a website, advertise themselves, and claim expertise. True SEO skill requires experience, intuition, and technical knowledge.

Not unrealistic claims. What we offer is technical depth, automation expertise, and ongoing improvements that benefit all clients.

Perform a three-step test:

1. View the source code. Check if the <title> tag is correct and includes your name and phone number.
2. Click links on your site. Ensure they have readable, descriptive URLs.
3. See if they followed the items on pages 1 and 2 of the Google SEO Starter Guide.

We follow the Google SEO Starter Guide, which we consider the "SEO Bible." There is only one true reference to SEO and that is the Google SEO Starter Guide by the king of search themselves.

Surprisingly, many SEO firms overlook this document. Many don't implement its first recommendations, such as setting a proper <title> tag.

Limitation: Canva and similar platforms do not support analytics.

Also:

• They don't allow you to expand past their initial offering.
• They don't allow custom JavaScript.
• You can't customize your backend code or control your hosting environment, which is the backbone of our service offering.
• These are plain static HTML sites with no server-side functionality.

Benefits of working with us:

• SmartLander^SM Landing Page Technology
• Personalized build. Every site begins with a one-on-one interview to capture your exact needs.
• Proprietary specification. We maintain a detailed specification thousands of lines long, updated regularly to reflect best practices.
• Professional-grade AI. We don't just use ChatGPT, Gemini, or Claude. These tools are unsuitable for professional SEO work. We hold a specialized corporate-level license to state-of-the-art AI software and apply our own proprietary specifications.
• Reusable components. Our prototype sites include proprietary back-end modules, such as advanced contact forms, landing pages, and other features, which are integrated and maintained across projects.
• Continuous improvement. We retrofit updates into your site automatically. For example, changes to our SmartLander^SM program benefit all customers immediately.

Marketers need developers to succeed, but developers do not need marketers. Developers can implement technical features that marketers cannot. Generally, developers can learn marketing skills, but marketers are generally not developers and must outsource or hire technical personnel. This includes hard-core back-end programming, not just simple ad management.

Also, we leverage at least five AI platforms and cross-check their outputs, discarding what doesn't meet our standards. Combined with our experience, this delivers best-in-class results at an affordable cost.

Learn more about why hiring developers matters

Through constant monitoring, analytics, and communication. We start small, learn what works, then scale. We can also exclude irrelevant regions and bid on competitor terms within Google's policies.

Because it wastes your ad spend and gives you little control or accountability. It's better to receive leads directly through your own website and intake system.

Google's PageRank is like a popularity contest for websites. Each link from one site to another works like a vote. Votes from well-known sites count more than votes from lesser-known ones. Google adds up these weighted votes to give each site a score, and sites with higher scores appear higher in search results.

DNS stands for Domain Name System. Think of it as the internet's phone book. When you type a website address like "yourfirm.com" into your browser, DNS translates that human-friendly name into a numeric address that computers understand.

As a law firm owner, you need to know about DNS because:

• Website setup: When you get a new website or switch providers, you'll need to update DNS records to point your domain to the new location.
• Email configuration: Professional email addresses require DNS records to work properly.
• Security verification: Services like Google Search Console require you to add DNS records to prove you own your domain.
• Troubleshooting: If your website isn't loading, DNS issues are often the culprit.

Don't worry—we handle all DNS configuration for you. But understanding what it is helps you know what we're doing and why certain changes take 24-48 hours to take effect across the internet.

Yes. We use different templates and reduced prices for this, as most parties don't need as much tech help as lawyers do.

Please inquire for more information.

• One firm charged $6000 for what they claimed was a "400% Traffic Increase" — the result was going from 2 clicks per week to 8.
• A client's site dropped from #1 to #26 for a major keyword because the firm renamed pages without using redirects. Redirects are basic SEO practice, and skipping them can destroy rankings.
• Another delivered what looked like about a half hour of work after three months of waiting. Later it turned out the content had been written by the owner's 14-year-old daughter.
• Two firms engaged in — and even boasted about — unprofessional rivalries against each other, retaliating in a zero-sum game. Imagine what they might do if you had a dispute with them.
• Our favorite: A company once promised a "100% Success Rate" on websites for legal firms.

These stories highlight the risks of working with firms that lack true technical skill. They underscore the importance of accountability, transparency, and proper execution in SEO.

Yes. References are critical when hiring an SEO professional. Many companies rely on questionable tactics. Past clients can confirm the quality of the work.

View our work samples