Services Included

Everything you need to turn your website into a client-generating asset

SmartLanderSM Landing Page Technology

Our proprietary smart landing page system dynamically adapts to search queries and locations for maximum conversion. When someone searches for "DWI lawyer Austin," SmartLander recognizes both the practice area and city, then personalizes the page title, headline, and content to match their exact search.

  • Dynamic keyword insertion in headlines and copy
  • Geo-targeting with 1000+ Texas cities tracked
  • Device-aware responsive design
  • Intelligent contact forms with spam filtering
  • Exit-intent popup capture
  • Click ID tracking for conversion attribution

Learn More About SmartLanderSM

Search Engine Optimization (SEO) for Law Firms

We optimize your website to rank higher in search results for keywords that matter to your practice. Our SEO strategies follow the Google SEO Starter Guide and focus on long-tail keywords that attract qualified leads, not just traffic.

  • Keyword research targeting high-intent searches
  • On-page optimization (titles, meta descriptions, headings)
  • Bruce Clay silo structure for logical site architecture
  • Local SEO with Google Business Profile optimization
  • Technical SEO (site speed, mobile optimization, HTTPS)
  • Content strategy and freshness updates
  • Schema markup for rich search results
  • Internal linking and breadcrumb navigation

See Our Complete SEO Playbook

New to SEO? Learn what it means and why it matters

Export Lead Conversion and Pay-Per-Click Advertising (PPC)

Strategic Google Ads management that maximizes return on investment. We focus on qualified leads and conversion tracking—not vanity metrics like impressions or clicks. Every dollar you spend is tracked to actual case sign-ups.

  • Google Ads campaign setup using proven templates
  • Keyword bidding optimization to reduce cost per lead
  • Aggressive negative keyword management to prevent wasted spend
  • A/B testing of ad copy and landing pages
  • Conversion tracking tied directly to form submissions and calls
  • Click ID integration for signed case attribution
  • Geographic targeting and bid adjustments by city
  • Competitor keyword bidding strategies

See Our Daily, Weekly & Monthly Reports

LeanPress Blog Software for Lawyers

Forget WordPress complexity and security headaches. LeanPress is our custom-built blogging platform designed exclusively for lawyers who want to publish thought leadership content without the technical burden.

  • Ultra-fast loading times (no plugin bloat)
  • Built-in SEO optimization for every post
  • No security vulnerabilities from outdated plugins
  • Simple, lawyer-friendly editor interface
  • Automatic mobile optimization
  • Integrated with your main website design

Learn About LeanPress

Technical Management

We handle all the behind-the-scenes technical work that keeps your website secure, fast, and running 24/7. Most SEO companies ignore these critical foundations—or charge extra for them.

  • SSL Certificate Management: Automatic renewal of security certificates (HTTPS) so your site stays trusted
  • Internet Phone Book (DNS): Configure and maintain domain name settings so your website loads correctly
  • Uptime Monitoring: 24/7 automated checks to detect and resolve downtime immediately
  • Auto-Scalability: Your site automatically handles traffic surges without slowing down or crashing
  • Robots.txt Configuration: Control which pages search engines can and cannot index
  • Sitemap.xml Management: Ensure search engines know about all your important pages
  • Security Hardening: Protection against common attacks and vulnerabilities
  • Backup Systems: Regular automated backups in case anything goes wrong

Not sure what DNS is? Read our simple explanation

Website Maintenance & Updates

Your website isn't a one-time project—it's an asset that needs ongoing care. We provide continuous improvements, content updates, and performance optimization so you stay ahead of competitors.

  • Content Refreshes: Update practice area pages, add new services, keep information current
  • Performance Optimization: Regular speed audits and improvements
  • Mobile Responsiveness: Ensure perfect display on all devices as standards evolve
  • Browser Compatibility: Test and fix issues across different browsers
  • Form Testing: Regular checks to ensure contact forms work flawlessly
  • Link Maintenance: Fix broken links and update redirects
  • Image Optimization: Compress new images for faster loading
  • Accessibility Improvements: Ongoing compliance with WCAG standards

Conversion and Lead Tracking

We track everything that matters: form submissions, phone calls, live chats, and most importantly—which marketing channels produce signed cases. This data-driven approach ensures you know exactly what's working.

  • Google Analytics: Visitor behavior, traffic sources, conversion paths
  • Google Ads Tracking: Direct attribution from ad click to form submission
  • Call Tracking: Monitor phone calls generated from your website
  • Google Search Console: Search query performance and indexing health
  • Google Tag Manager: Centralized tracking code management
  • Heat Maps & Session Recording: See how visitors interact with your site
  • Conversion Rate Optimization: Continuous testing to improve lead capture
  • Multi-Channel Attribution: Understand the full client journey

See How We Self-Audit Your Results

Comprehensive Reporting

Transparent, detailed reports delivered daily, weekly, and monthly. You'll see exactly where your marketing dollars go and which campaigns produce signed cases—not just website visits.

  • Daily Reports: Real-time snapshots of website traffic and lead activity
  • Weekly Summaries: Trends in rankings, traffic sources, and conversion rates
  • Monthly Executive Reports: High-level performance tied to business outcomes
  • Integration with 20+ Services: Unified data from Analytics, LinkedIn, Instagram, TikTok, Reddit Ads, Yelp, TrustPilot, and more
  • Benchmarking: Compare your results against legal industry standards
  • ROI Calculations: Clear connection between marketing spend and revenue

View Sample Reports

Logo Generation & Branding

Need a professional logo for your new practice or rebrand? We help you create polished, professional logos that project authority and trust—critical factors in legal marketing.

  • Logo design using AI-powered tools
  • Multiple concepts and revisions
  • Vector files for print and digital use
  • Brand color palette selection
  • Integration across your website and marketing materials

Learn About Logo Services

24-Hour Website Prototype — Free

We understand that seeing is believing. That's why we offer a unique proposition: if you can provide us with the minimum set of deliverables and participate in a 90-minute interview session about what you're looking for, we'll create a custom website prototype for your firm in 24 hours at absolutely no cost.

Your MVP (Minimum Viable Prototype) will be hosted on a temporary URL on our site and will not be indexed by search engines. This gives you a real, working example of what your website could look like.

During this call, we'll ask for:

  • Business email and phone number
  • Domain name (if you have one)
  • Professional photo (JPEG preferred)
  • Your areas of expertise
  • About Me/Us: Approx. 250 words
  • A 5-10 word headline (slogan)
  • 10-20 word sub-headline
  • Desired site colors: Pick 2-3
  • Social media links (optional)
  • Client testimonials (optional)

If you like the prototype, you can move forward with one of our pricing plans and start generating leads immediately.