SEO for Lawyers

On-Page Basics

<title> Tag

Titles are the first thing both search engines and users see. We write unique, keyword-focused titles for every page that balance clarity and persuasion. By aligning page titles with legal services and city names, your firm gains higher relevance in search results and stronger click-through rates. Well-optimized titles directly improve lead flow because they set expectations before a visitor even clicks.

Meta Description

Meta descriptions act as advertising copy in search results. We write compelling descriptions that summarize the page, highlight your firm's unique value, and encourage prospects to click. Well-written descriptions don't just attract visitors—they attract the right visitors who are more likely to convert. A persuasive description can often be the deciding factor between a client contacting you or a competitor.

Headings (H1–H3)

Headings structure a page for both readers and Google. We ensure every page has a clear H1 that describes the topic, supported by H2s and H3s that organize subtopics. This improves readability, helps capture additional keywords, and keeps clients engaged with scannable content. Proper heading use also increases the chances of your content being pulled into featured results.

Silo URLs and Site Architecture

We create logical URL structures grouped by practice areas and geographic focus. This helps Google understand relationships between your pages while making it easier for clients to find exactly what they need. Organized architecture boosts both rankings and user satisfaction. When URLs are clean and descriptive, they also look more professional and trustworthy to visitors.

Internal Linking and Breadcrumbs

Internal links guide visitors from general information to more specific topics, increasing the chance they contact you. Breadcrumbs show users where they are on the site and make it easier for Google to crawl deeper sections of your website. Strong internal linking also spreads authority across the site, helping more pages rank.

Images and Alt Text

Images humanize your brand and explain concepts quickly, but they must be optimized. We compress images for faster load times, add descriptive file names, and write keyword-aware alt text. This improves accessibility and creates opportunities for visibility in Google Images. Optimized visuals also make your site more engaging and user-friendly.

SEO Silo Structure